6 Mistakes to Avoid on Email Subject Lines

If you are a online employee, site owner, SEO/SEM or blog a lot, you probably need to contact people via email all the time. On some occasions you will also be the one starting the conversation and looking for a reply. Like, you might want to offer a guest article for a particular blog, or you might want to propose a business partnership to someone. Unless you craft your email messages smartly, though, there are good chances that the other person won’t even read them. Spam filters are the first obstacle, but even if your message goes though the other person might just delete it.

The subject line is probably the most important part of your message, and in this post I wanted to cover six mistakes that I see people making:

1. Creating one word subject lines

Have you ever received an email with the subject line “Hi”? If you have, you know how annoying it is. One word subject lines are terrible because they fail to communicate what the email is about, where it is coming from and the like (more on that later). Additionally, they might also reveal laziness or carelessness from the sender’s part, which might lead the receiver to ignore the email.

2. Making requests

People want to receive, not to give. If your subject line makes a request right away, the receiver will be less likely to open it. Examples include link exchange requests, voting requests and so on. A better approach to get the conversation going is to start by offering something.

3. Using spammy keywords

Using spammy keywords in your subject line is a no-no. Even if you get lucky and the spam filter does not block your message, there are good chances that the receiver will tag your message as spam as soon as he reads the subject line. Here is a short list of words to give you an idea of what should be avoided:

* free
* money
* win
* degree
* gift
* deal
* sign-up
* survey

4. Begging for attention

Using “Please Read This” as your subject line will not help convincing the receiver to open your email. Quite the opposite. The same is true for using words like “urgent,” “important” and similar.

5. Making it sound too good to be true

Real business or joint venture opportunities usually come from people you already have a relationship with. If you are going to email someone for the first time, therefore, avoiding using these terms, else you might be seen as a scammer.

6. Making it look like an automated message

If your subject like looks like an automated message from a website or online service, well, people will assume it indeed is. Just take a look at the automated messages you receive and avoid crafting your subject lines in the same fashion. One example is the “Invitation to…” subject line. Usually those come from social networks, and people tend to ignore them.

By now you might be asking yourself: “OK I understand the mistakes I need to avoid, but how should I craft a good subject line then?” For me a good email subject line should have two elements: a relevancy hook (i.e., a keyword that will assure the receiver that the email message is indeed for him, like his name or the name of his website) and a brief description of the content of the email (because even if the receiver knows your message is a legitimate one, he might not read it immediately or at all unless he knows what it is about).

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4 Secrets to a Spectacular Relationship

#1. Understand Each Other's Needs

"The main reason marriages break up is not conflict, communication problems, or physical incompatibility," Orbuch says. "It's frustration -- the day-to-day disappointment of the gap between what you expect and how your partner acts -- that is most damaging." To diffuse that frustration, share your expectations with each other. Maybe you desire more affection and he craves more relaxed couple time. "And be sure to check in with your partner once a year, as added pressures or life changes can create new expectations".

#2. Show Him Some Love

Men whose partners give them affirmation -- those words and gestures that show they are appreciated, respected, and loved -- are twice as likely to describe themselves as happy in their relationship. And men may need affirmation more than women, Orbuch's research showed. "Women are constantly receiving flattery from friends and even strangers who say, 'Love your outfit!'" she says. "But men don't get that recognition." Can you imagine a passerby stopping your guy to compliment him on how well his tie matches his shirt? Not gonna happen -- which is why men rely on that attention from their mates. Luckily, there's another payoff to your flattery: He's more likely to return those loving deeds back to you.

#3. Take 10

A weekly date night is always recommended as a way to reconnect, but sometimes all you need is a few minutes. "I call this the 10-Minute Rule: Take 10 minutes a day to talk about anything, except for responsibilities or chores," Orbuch says. Throw out Mom's old advice about how an air of mystery keeps the flame alive: Orbuch's research showed that 98 percent of happy couples say they intimately understand their partners.

And knowing your partner intimately isn't always about engaging in heavy conversations: Anything that helps you learn something new will bring you closer, Orbuch says. You can bond over why you think your dog is the smartest one on the block or which superpower you'd want most. You'll get to know each other's inner world and strengthen your bond of happiness.

#4. Focus on the Good

The best way to make your relationship better is to work at fixing what's wrong, right? Nope. "The most effective way to boost fun and passion is to add positive elements to your marriage, "That positive energy makes us feel good and motivates us to keep going in that direction."

This doesn't mean that you can't feel -- or talk about -- anything negative, but "pretend you are weighing your interactions on a scale," she says. "If you want a happier relationship, the positive side needs to far outweigh the bad." The more you honor the love and joy in your bond, the sooner you'll transform your partnership into one that is truly great.


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