A keyword meta tag or a keyword tag is used to help search engines understand what is the page about. It is a group of related phrases which emphasizes the web page. Apparently Google mentioned that they are not using the website keyword meta tag.
Google will not consider a keyword tag for a search result as of September 2009. Google also doesn’t consider it as a factor in ranking websites. This video below Matt Cutts explains why Google will not consider Keyword Tag in searches:
Spamming is the number one reason. A couple of webmasters abuse or over stuff words on their meta tags. Some often give irrelevant keywords but take note that Google does support other meta tags specifically, Title Tags and Description Tags that is why google came up with this solution.
As an SEM I still habitually putting keyword meta tags to website pages because other search engines consider it on their search results, Yahoo in particular. And that i would hardly recommend SEO/SEM to put that meta tag in every site that they SEO.
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1 comment:
thank you for the explanation.. it's really helpful.. :D
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